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Pitcairn Perspectives

Lessons from 100 Years: Pitcairn’s Guide to Family Resilience

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By Justin Bakewell

Head of Client Strategy

September 29, 2025

When John Pitcairn Jr. co-founded PPG Industries in the late 19th century, he faced a challenge that still resonates with many entrepreneurs today: transforming operating business success into enduring family prosperity. The decision by his three sons to establish a family office more than 100 years ago became the foundation of what is now one of the longest-standing shared family offices in America.

The questions the Pitcairn family asked then — how to preserve wealth, pass on values, and invest wisely — are the same questions ultra-high-net-worth families wrestle with today.

As I learned in the U.S. Marine Corps, survival in complex environments requires discipline, preparation, and the ability to adapt and overcome. Those same principles have guided Pitcairn’s approach to helping families build and sustain resilience across generations.

Five Lessons for Multi-Generational Resilience

1. Build for Multiple Generations, Not One
Thriving families think beyond a single generational time horizon. They design structures that allow capital to compound and decisions to be made collaboratively over decades.

2. Align on Governance Early
Governance is not bureaucracy — it is clarity. Families that put decision-making processes, councils, and charters in place early avoid confusion and conflict later.

3. Institutionalize Values Alongside Wealth
Shared wealth without shared purpose is fragile. Families who weave philanthropy, education, and storytelling into their legacy foster deeper connections and greater alignment.

4. Professionalize Wealth Management
Complexity grows with wealth. Families who partner with experts — from tax and legal to investment management — free themselves to focus on vision and values.

5. Stay Agile
Economic cycles shift, tax regimes evolve, and family members disperse across geographies. Resilient families revisit their strategies regularly and are willing to adapt.

Why These Lessons Matter Today

The modern wealth landscape is even more complex. Private equity opportunities abound, global tax regimes are in flux, and family members often live across multiple states or countries. In this environment, disciplined governance and professional management are not luxuries — they are necessities.

Pitcairn’s century of experience demonstrates that these lessons are durable. They have guided families through wars, recessions, liquidity events, and generational transitions — not just in theory but in practice.

Building Your Family’s Next Chapter

If your family is approaching a new chapter — whether a liquidity event, a generational handoff, or simply the desire to bring greater clarity and strategy to wealth management — now is the time to apply these lessons. The structures you put in place today can set the stage for resilience tomorrow.

 

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